Star Sparky Direct
Background
A Brisbane online retailer specialising in electrical supplies and home appliances, Star Sparky had an extensive product catalogue that required optimised product descriptions. I was initially brought on to assist with writing the product descriptions, after which they further engaged my copywriting services to create SEO-focussed category copy for their Midea appliances.
“Mel‘s work on our SEO improvement has made a significant difference to our business. We’ve seen the ranking increase from google organic search which has been pretty remarkable!
Looking forward to doing more great things together.”
Kris
Star Sparky Direct
Samples of work
Category Page SEO Copy
What was involved? +
- Researching short and long-tail keywords relevant to each category, these covered both branded and generic search terms
- Wrote category copy that effectively targeted the keywords through the page title, metadata, headings and body copy
- Copy also included internal linking recommendations to encourage cross-page visitation and longer time spent onsite